Ruta N, the business center of Medellin

The goal is to turn Medellin in the capital of innovation in Latin America for 2021. So Ruta N is oriented in technology-based businesses as the main input for this purpose, so have a number of projects and programs that seek to further strengthen this goal by joining State, business and universities.

Ruta N seeks to power and support the emergence and development of differentiating ideas that make Medellín more entrepreneurial.

Innovation is the only sustainable advantage that can have a city, so the cities that invest in it are those who get more welfare and more significant improvements in economic and social development.

That's what Elkin Echeverri Garcia, director of the Science, Technology and Innovation of Medellín, says. for whom this is the raw material that can convert Medellin in a globally competitive city and with better quality of life.

To achieve that purpose Ruta N was created, the corporation that coordinates and leads the development of high value-added businesses, about science, technology and innovation, in which the term business knowledge, combining the three aspects, becomes fundamental.

"Are those initiatives that give us a high degree of differentiation, which are not based on expensive infrastructure or heavy machinery, but in the brain, in the talent of the people," explains Eduardo Quiroz, director of Knowledge Business in Ruta N.

Route N came to join forces, staking projects and promote the creation of business from this.

THE CHALLENGE

The Antioquian capital has been recognized in the country for its industrial vocation. But in recent years has been consolidating a new sustained economic balance in services, that, according to Juan Pablo Ortega, CEO of Route N, mean today 39 percent of the balance.

So the idea is to make part of the big bet of city in which are included sectors with potential to create business of knowledge, as researchers and entrepreneurs, but also ordinary citizens who can make innovation a way of life.

The idea is that research get out of the classroom and become big business initiatives that generate revenue and can be maintained over time. Another objective is to strengthen the internal processes of the companies consolidated, so they diversify their offer and learn to innovate.

Translated from: http://www.elcolombiano.com/BancoConocimiento/E/empresas_en_accion_ruta_n_el_centro_de_negocios_de_medellin/empresas_en_accion_ruta_n_el_centro_de_negocios_de_medellin.asp